In 1971 a group of five students from San Rafael High School got wind that there was a marijuana plant unattended near a Point Reyes Coast Guard station. Hyped about the opportunity to get some free weed, they decided to check it out. Every day at 4:20 they met outside their school to go hunt for the good stuff and although they never found it, the term 420 stuck as their secret lingo for pot.
So how did the term catch on? That summer, the boys spent a lot of time around The Grateful Dead, thanks to one of their dads who was a real estate agent for the band. They would smoke and listen The Dead’s rehearsals, occasionally referring to their pot as 420. The Dead thought it was catchy and as they toured in the ‘70s and ‘80s, they used the term around their fans. High Times, the magazine, really globalized it though by mentioning 420 in their articles and on their website. April 20th thus became an “unofficial” holiday celebrated by marijuana users and those in support of legalizing weed.
Those of us at Kush Bottles will be celebrating the holiday out in Colorado this year. Where will you be?